What is Art-as-a-Service?

A subscription for your walls, not a purchase

Art-as-a-Service (AaaS) is a subscription that delivers framed regional landscape and urban fine art photography by Andrew Pounder to transform your business space. It's refreshed regularly, tailored to your brand, and comes with the option to buy at the end of each annual cycle, complete with a signed certificate of authenticity and a unique catalogue reference. (See also: the short version in our FAQs.)

Fresh inspiration, zero capital expenditure. We provide standard framed photography, up to A3+ size in an A2 frame, and swap the collection periodically to keep your environment evolving. For wall art sizes larger than an A2 frame, or premium framing, get in touch directly and we'll talk through what your space needs.

What's included

A one-off £50 per-frame activation fee secures your initial subscription and covers the upfront production of your framed artwork. From there, the subscription includes professional framing, UK delivery, and a refresh of the collection every 12 months, with an option to purchase at 25% of the artwork's Stated Retail Value (as defined in the Schedule of Condition) after the first year — which is a useful lever when you're reporting operating expenditure versus capital expenditure.

How it works, start to finish

Every subscription follows the same six steps, from the first conversation about your space through to the choice you make when the first term ends.

• Consultation: we find the right photographs for your space together.
• Sign-on & schedule: you sign on and set up monthly or annual payments.
• Production: your prints are produced and framed by our team.
• Delivery: your framed artwork is delivered to your premises.
• Installation: you hang the art yourself, using the supplied wall-hanging kit — no external fitters, no insurance overhead.
• The choice, 11 months later: as your term draws to a close, it's time to decide what happens next.

The choice at month 11

As each annual term approaches its end, you have three straightforward options.

Option 1 — Own your artwork: buy-out after 12 months (CapEx). If you choose to purchase your framed artwork at the end of your subscription term, you'll receive a signed and stamped Certificate of Authenticity, a unique artwork reference number, and full ownership of the frame and print — a capital asset typically valued higher than the buy-out cost. The buy-out price is 25% of the artwork's Stated Retail Value (as defined in the Schedule of Condition), and typically around 25% of your 12-month subscription value per frame. More on this in our FAQ on buying artworks outright.

Option 2 — Refresh & renew (OpEx). Continue your subscription for another 12 months and receive a free image swap for each frame. Your space stays fresh, your artwork updates annually, your operating expenditure stays predictable, and there are no additional setup fees.

Option 3 — End of subscription. If you'd rather not renew or buy, simply arrange collection of the framed artworks with us.

Browse the catalogue

Choose from the catalogue collection flipbooks, or view sample room mockups below to get an idea of how an artwork could look on your walls.

• Tees Valley
• Berwick
• Alnmouth
• Durham
• Landscapes: North East
• Newcastle Monochrome
• Newcastle Quayside
• Darlington
• Sunderland

Note: for any displayed image examples larger than an A2 frame, these would sit under a bespoke "premium" subscription selection.

The terms, in brief

• Ownership: all physical frames and prints remain the property of Andrew Pounder (trading as Wanwise Limited) until bought out.
• Maintenance: you're responsible for basic care; damage beyond fair wear and tear may incur a replacement fee.
• Cycle: rotation and the buy-out option occur on a fixed annual schedule.

Ready to transform your walls? Let's discuss how the right imagery can change the energy of your office — arrange a free Wall Space North consultation.